How we helped OurPass improve organic traffic by over 100%
OurPass is a Neobank providing smart banking solutions to help businesses of all sizes start, grow, and scale.
Project info
Services
Longform Content
Content Strategy
Results
Organic Signups
Timeline
March 2023 - June 2023
Results
Increased Organic Traffic
The Challenge
OurPass launched as a startup providing a one-click checkout service. However, they re-positioned to offer end-to-end solutions for businesses.
They needed to build brand awareness for the Smart Business Banking tools so that business owners could find everything they needed to start, scale, and run their businesses, all in one place.
How we
helped
We created a content strategy with customized data to develop topic clusters and prioritized revenue-generating topics. We inserted the solutions at relevant points to foster conversion– leading to over 400+ organic signups in less than six weeks.
We interviewed subject matter experts to produce original content readers found useful– with over a 100% increase in relevant organic traffic. We executed a content distribution plan, so the in-house resident social media team could easily repurpose across channels—increasing social media engagement significantly.
Sales Enablement Material
Don’t take our word for it, take theirs!
Fola mastered our audience and messaging fast. She started converting and innovating way faster than expected. Our marketing funnel is already getting the boost it needs. You work with Fola if you want an informed opinion and way forward, not a yes-man. Our team is stronger with her.
